11000 b.c. 1760 a.c. 2020 a.c. 1990 a.c. Beyond From the origin of agriculture during the Neolithic Age two the beginning of the industrial revolution. Because of the introduction of advanced TECHNOLOGIES within the food ecosystem, this last became a more standardized, replicable, and low-quality model. The fight QUANTITY Vs QUALITY started at this point and still bringing consequences to our current world. This period could be considered the current situation. We are basically living the consequences of the past, the industrial revolution, in such a comfortable way that we are even struggling to come back to the roots, leave nature produce by itself, and adapt our food likings regarding the season and the availability of the local products. We need to use our intelligence not to make us lazier, makes things easier and faster in terms of physical efforts. We need to use our intelligence and technology to respect the environment, to be part of it because it is only in this way that nature will give health back to us. DEFINE CHOOSE Food identities provide a representation of the diversity of place-based cultures who self-organize within the city Foodscape. FOOD IDENTITY Nature decides what food can we have, and that will go back to affect our diet habit and define our identity. Our identity affects our diet habits, which helps us to choose what food do we want. S o c i a l E n v i r o n m e n t Individual Community Religion Identity Decide Affect Affect Based on Preference Wealth Social Structure Local Production Seasonal Food Demand Relationship Farms Restaurants Grocery Stores Costumer Connect Retailing Education Regional Race Culture Depend on Family Bond Diet Nutrition Celebrate Occasion Habits Consumption From Affect Food lost and waste amounts to about 1.3 billion tons per year. (FAO, 2011) WastedConsumed 76.87% Changing to a variety of more sustainable dietary patterns could potentially lead to reductions as high as 70–80 percent of greenhouse gas emissions and land use. potentially reduction 80% P h y s i c a l E n v i r o n m e n t Season Geographic Enivronment Food Food Price Local/Non Local Food Environment Scalability Require Require From Technology Rely on Provide Change Agri-Eco Farm Eco-System Sustainability Production Package Storage Clean Process Distance Shipment Preservation Transportation Offer Give Ultra-processed food contribute nearly 90% of all added sugars. Added sugars from ultra-processed foodAdded sugars from all other foods 90% Land use and farm-stage emissions account for more than 80% of the footprint for most foods. land use andfarm-stage Others 80% FOOD IDENTITY driven by money driven by nature The Academy for Scientific Taste Evaluation : Peter Klosse Future Food Institute: Jose De La Rosa Professor: Paolo Ciuccarelli Student: Gefei Tian, Meixin Yu Hover the mouse on the text that you would like to explore more